TTT Campus Webinar Series
Wrestling Economy: Digital & AI Transition for Market Leadership
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Full Webinar Recording
**Recorded live as part of the TTT Campus iEconomy Webinar Series.
About the Webinar
Market Changes
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No rules, in-shoring, green energy & space markets
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Tax barriers, instability, uncertainty
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Client loyalty doesn’t exist → Value-based culture
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Analog vs Digital & AI paradigms
Company Changes
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iEconomy Suite – Strategy, Assessments, AI Transition
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From HR → Person (New Humanism)
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Weak-Co → aiWeak-Co
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Complex, non-linear relationships
Value Strategy & Assessments
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Fried Egg Strategy©: Sell Value, Not Price
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Round Trip Funnel: Business Engine
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Verbal Driver©: New Communication
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Assessments for Strategy, Finance, HR readiness
Giuseppe Reggia
Giuseppe is a global leader in business strategy, consultancy and digital transformation with 30+ years of international experience spanning Europe and the Americas.
He is the founder & chairman of TTT Campus (Europe), and the chairman of the board at Eurosis Consulting (Istanbul).
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During his tenure, he served as a CEO of FIS Srl, he also founded Business Consulting & Information (B.C.I). His career includes holding key managerial positions at companies such as Novartis (ex- Ciba-Geigy AG), General Electric (in Milan and Dallas), and Price Waterhouse (in Milan and London).

Meet The Speaker
Key Takeaways
No Borders Company – New Market Paradigms
The Fried Egg Strategy: Value > Price ©
© Copyright of Beau Toskich
Win-Win Repositioning at the Last Mile
Critical Thinking, Up-skilling & Re-skilling
Exclusive Gifts for Attendees
Employees as ‘gasoline’, brand metaphors (Porsche vs Ferrari), and collective attention strategies.
