TTT Campus Webinar Series
Wrestling Economy: Strategies to deliver value in the business
Full Webinar Recording
**Recorded live as part of the TTT Campus iEconomy Webinar Series.
About the Webinar
Why the Fried Egg Strategy?©
In a hyper-competitive market where many sell and few buy, discounts destroy value. Every percentage discount is a slice of your profit given away. The Fried Egg Strategy© shows how to differentiate by value instead of price.​
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Product + Added Value Services
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Differentiation by Value, Not by Price
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Sell growth, not discounts
Core Principles
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Principle 1: Smart customers don’t buy – they choose.
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Principle 2: Stand out with value to build loyalty.
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Principle 3: Selling is an exchange of growth – your customer helps you grow by asking for more growth.
Giuseppe Reggia
Giuseppe is a global leader in business strategy, consultancy and digital transformation with 30+ years of international experience spanning Europe and the Americas.
He is the founder & chairman of TTT Campus (Europe), and the chairman of the board at Eurosis Consulting (Istanbul).
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During his tenure, he served as a CEO of FIS Srl, he also founded Business Consulting & Information (B.C.I). His career includes holding key managerial positions at companies such as Novartis (ex- Ciba-Geigy AG), General Electric (in Milan and Dallas), and Price Waterhouse (in Milan and London).
Meet The Speaker
Key Takeaways
The Fried Egg Strategy: Value > Price ©
Steps to Communicate and Implement Value
© Copyright of Beau Toskich
Win-Win Matrix for Client Satisfaction
Entropy vs Value: Reduce Dispersion, Create Flow
From Sales to Value Selling
Exclusive Gifts for Attendees
Kickstart your value-selling mindset with reflection questions before applying the strategy.
Continue Your Journey
Download the iEconomy Suite Master Material
Download the Gift